SARAH TYLER 

 Resume 

 

Work Experience

Marketing Manager - Horseshoe Resort

2021 - 2022

Marketing Manager - FreshSpoke

2020 - 2021

As part of the marketing team to facilitate digital marketing for organic and paid social, plan & develop email campaigns, and maintain web content plus additional guest integrations. I design and create tangible communications collateral for use around the resort and beyond for guest-focused campaigns, events and interactions.

In this role, I planned, implemented and evaluated digital and print marketing campaigns across all social channels. I planned and executed promotional events and exhibitions. I designed, developed and maintained a current supply of promotional materials. I used metrics to report on customer groups and analyze acquisition efforts; created content for online and print and represented FreshSpoke in person and on social media. I acted as the project manager to coordinate the development of user-centric support processes and to implement software features.

Starting as a coordinator in my work term, I grew into the manager role and oversaw high school co-op interns.

Video Editor - The Cord

2017 - 2019

 As Video Editor, I had the duty to film, edit and create video content for online publication purposes. I also oversaw a team of video volunteers. The video work included weekly update reporting-style videos that covered the highlights in the latest issue, story spotlights, "The Cord Tastes" and "Cordography" videos. Capturing campus and community events such as homecoming, orientation week, St. Patrick's Day, campus elections and newsworthy happenings is also an important part of my job.

Some other positions I've held...

Campus Ambassador & Senior Mentor - Wilfrid Laurier University

Sales Associate and Cashier - The Home Depot

Exam Proctor - Lazaridis School of Business and Economics

Team Member - Tim Hortons

Horticultural Assistant - City of Barrie

Lifeguard and Swim Instructor - City of Barrie

Cashier and Kitchen Pro - Snow Valley Resort

Videographer - Camp Mini Yo We

Cabin Leader and Assistant Videographer - Camp Mini Yo We

Marketing Team Member for Snow Jam – Campus Vacations​

VOLUNTEER Experience

 

Alpha Omega Sorority (AΩ) & Alpha Omega Alumnae Association (AOAA)

2014 - 2022

  • AΩ Executive Team Member – Pledge Educator, President for two terms, Interim Philanthropy Chair, Interim Vice President & Social Chair

  • AOAA Executive Team Member – Alumnae Advisor & Events Director

  • Philanthropy - Raise funds & awareness to support Anselma House of Women's Crisis Services of Waterloo Region, Black Women In Motion & Save The Manatee

 

More Volunteer Positions

Director of Marketing – Her Campus Wilfrid Laurier​

Social Media Team Member – Her Campus Wilfrid Laurier

Graphic Design Coordinator – Women in Leadership Laurier

 

Education

Seneca College

Class of 2021

UX Writing Microcredential

Class of 2020

Public Relations and Corporate Communications - Graduate Certificate

Work Integrated Learning Term

President's Honour List with 4.0

Wilfrid Laurier University

Class of 2019

Honours Bachelor of Arts in Communication Studies

Major Concentrations in Cultural & Creative Industries

and Visual Communication

Minors in Anthropology and Film Studies

Eastview Secondary School

Class of 2013

Honour Roll - 93.7% average

Extended French

Involved with Dance Gala, Students' Council,

Announcements Team and Prom Committee.

 

Contact me

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