Marketing Manager - Horseshoe Resort
2021 - 2022
Marketing Manager - FreshSpoke
2020 - 2021
As part of the marketing team to facilitate digital marketing for organic and paid social, plan & develop email campaigns, and maintain web content plus additional guest integrations. I design and create tangible communications collateral for use around the resort and beyond for guest-focused campaigns, events and interactions.
In this role, I planned, implemented and evaluated digital and print marketing campaigns across all social channels. I planned and executed promotional events and exhibitions. I designed, developed and maintained a current supply of promotional materials. I used metrics to report on customer groups and analyze acquisition efforts; created content for online and print and represented FreshSpoke in person and on social media. I acted as the project manager to coordinate the development of user-centric support processes and to implement software features.
Starting as a coordinator in my work term, I grew into the manager role and oversaw high school co-op interns.
Video Editor - The Cord
2017 - 2019
As Video Editor, I had the duty to film, edit and create video content for online publication purposes. I also oversaw a team of video volunteers. The video work included weekly update reporting-style videos that covered the highlights in the latest issue, story spotlights, "The Cord Tastes" and "Cordography" videos. Capturing campus and community events such as homecoming, orientation week, St. Patrick's Day, campus elections and newsworthy happenings is also an important part of my job.
Some other positions I've held...
Campus Ambassador & Senior Mentor - Wilfrid Laurier University
Sales Associate and Cashier - The Home Depot
Exam Proctor - Lazaridis School of Business and Economics
Team Member - Tim Hortons
Horticultural Assistant - City of Barrie
Lifeguard and Swim Instructor - City of Barrie
Cashier and Kitchen Pro - Snow Valley Resort
Videographer - Camp Mini Yo We
Cabin Leader and Assistant Videographer - Camp Mini Yo We
Marketing Team Member for Snow Jam – Campus Vacations
Alpha Omega Sorority (AΩ) & Alpha Omega Alumnae Association (AOAA)
2014 - 2022
AΩ Executive Team Member – Pledge Educator, President for two terms, Interim Philanthropy Chair, Interim Vice President & Social Chair
AOAA Executive Team Member – Alumnae Advisor & Events Director
Philanthropy - Raise funds & awareness to support Anselma House of Women's Crisis Services of Waterloo Region, Black Women In Motion & Save The Manatee
More Volunteer Positions
Director of Marketing – Her Campus Wilfrid Laurier
Social Media Team Member – Her Campus Wilfrid Laurier
Graphic Design Coordinator – Women in Leadership Laurier
Class of 2021
UX Writing Microcredential
Class of 2020
Public Relations and Corporate Communications - Graduate Certificate
Work Integrated Learning Term
President's Honour List with 4.0
Wilfrid Laurier University
Class of 2019
Honours Bachelor of Arts in Communication Studies
Major Concentrations in Cultural & Creative Industries
and Visual Communication
Minors in Anthropology and Film Studies
Eastview Secondary School
Class of 2013
Honour Roll - 93.7% average
Involved with Dance Gala, Students' Council,
Announcements Team and Prom Committee.